Hello Guys,
I was reading Peter Bruening yesterday and what good demonstration and technique he gave on how to make sure we control the appointments...
Yes appointments needs to be controlled....
How many of your appointments cry off at the last minute?
Maybe it’s down to the fact that you are not confirming them in the right way.
Here’s a way Peter Bruening suggest to make the appointment stick!
Just remember the word cement. C-E-M-E-N-T.
C - ConfirmConfirm or re-confirm addresses, telephone numbers, and the dates and times
E - ExplainBriefly re-explain what you are going to do. Basically you want to tell them what you just told them
M - Many Thanks or Much Obliged Thank the prospect for their time and for the upcoming appointment time
E - ExonerateAbsolve the prospect for this decision and reassure them that it is the right thing to do(Ammunition for buyer’s remorse)
N - Numbers The logic that helps the prospect keep the appointment set. Mention some brief numbers that seal the decision with logic.
T - Terminate with Tact Get off the telephone SLOWLY! Always let prospect hang up first
This may sound like a lot, but it is actually very simple and quick.
Prospect:“Yes, ok. 9:15 in the morning will be fine.”
Sales Person:“Thanks, Mark. I appreciate your time. Now let me just double check. You are in the Midas Building on Swinton Avenue, is that right near Town Hall Road?
Prospect:“Yes, actually, it is on the corner of Town Hall Road”
Sales Person:“And exactly where is your office, Mark?”
Prospect:“When you come in the main entrance, just turn left, and you will see the glass doors that say Halsbert Maintenance.”
Sales Person:“Great. And are going to meet me there this coming Friday, that is the 8th, at 9:15 am, is that right?”
Prospect:“Ok.”
Sales Person:“Once again, thanks for your time next week, and I’m sure you’ll find the information I will leave with you is really useful. As I mentioned, we will just sit down for a half an hour or so and I will show you how our new technology can save you lots of man hours—as much as 55%. Oh, also, Mark do you have a pen handy—let me give you my number in case anything comes up.”
Prospect:“Go ahead.”
Sales Person:“That’s Linda Johnson…….with New Day Maintenance Supplies. And my office is 0843 849 6900. My mobile is 0744 844 8181. Please give me a call should anything come up.”
Prospect:“OK”
Sales Person:“Mark, again, thank you for your time and I look forward to meeting with you on Friday.”
It was not a long drawn out speech, but she did not rush off of the telephone. That is a solid appointment!
Happy CEMENTING!
Happy Selling....
SID.....
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